Case Study: Spotahome achieves better UX insights and faster bug fixes with Hotjar

Why Spotahome hosts legendary Hotjar parties

Spotahome, a fast-growing property booking platform, needed a better way to understand how landlords and tenants were using its site and app, and to surface UX problems the team might otherwise miss. Sara on the product team used Hotjar session recordings, heatmaps, and surveys to analyze user behavior, but initially had to sift through huge volumes of data and relied on a handful of colleagues to see the value.

Hotjar helped Spotahome make this process much more efficient with features like relevance scores and Highlights, which let Sara quickly find the most important recordings and share them in company-wide “Hotjar parties.” The approach uncovered bugs such as a broken button that was blocking bookings, and survey insights led to fixes like improving the calendar update flow. Hotjar also made user feedback gathering more cost-effective during budget cuts, helping Spotahome turn user behavior into faster product improvements.

Spotahome

Sara Parcero

Customer Knowledge Manager