Case Study: Time4Sleep achieves 63% increase in mobile conversions with Hotjar

Time4Sleep - Customer Case Study

Time4Sleep, an online mattress and bed retailer with about 70% of traffic coming from mobile, was struggling to convert mobile visitors—many users bounced between category and product pages or abandoned carts because they lacked the information needed to buy. Facing stagnant mobile conversion rates, they partnered with CRO agency Epiphany to diagnose the problem rather than rely on generic “best practices.”

Epiphany used analytics, session recordings, heatmaps, on-page polls and user research to form hypotheses, then redesigned the mobile category page to surface buying guides, simplify filters and improve content, and ran A/B tests. The winning variation drove a 63% increase in mobile conversions for beds, plus a 19% uplift in overall conversions, 36% more visitors reaching the cart, 124% more accessing informational content, and a 9% drop in category-page bounce rate.

Time4Sleep