Case Study: Netguru achieves 50% bounce-rate reduction and major traffic growth with Hotjar

Netguru saw a 50% decrease in their bounce rate within only a few months of using Hotjar

Netguru is an international software development and product design agency founded in 2008 that helps companies build digital products across industries. After tripling their organic traffic in one year, the marketing team needed to understand why visitors came to netguru.co — previously everyone saw the same content — so they could better serve two key segments (international clients vs. domestic job seekers) and improve conversion across the site.

Netguru implemented Hotjar (Funnels, Session Recordings and Heatmaps) to validate user segments, uncover UX issues, and test changes. Within months they cut bounce rate by 50.45%, increased services-page traffic by 30.93% and career-page visits by 58.76%, drove 17% more users further into the services funnel, and significantly boosted applicant numbers — all aided by Hotjar’s ease of use for both growth and UX teams.

Netguru

Piotr Śliwa

Senior UX Designer