Case Study: Vimcar achieves 24% more leads and 2.5x more traffic with Hotjar

How Vimcar grew leads by 24% and boosted traffic by 2.5x

Vimcar, a company that rebranded its German and UK websites, was losing page views and leads after the redesign and needed a faster way to understand what visitors were doing on its pages. Using Hotjar, the team analyzed user behavior with heatmaps, scroll maps, and session recordings to quickly identify where the funnels were breaking down.

Hotjar helped Vimcar fix issues much faster than A/B testing, with enough data in about a week instead of up to three months. As a result, Vimcar recovered conversions 92% faster, increased traffic to its most important pages by 2.5x, and drove a 24% lift in leads.

Vimcar

Anna Grunanger

Head of Acquisition