Case Study: UX studio achieves faster, more precise participant recruitment with Hotjar Engage

How UX studio uses Hotjar Engage to recruit the right research participants faster and more effectively

UX studio, a UI/UX design and research consultancy serving clients like Netflix, Cisco, and HBO, needed a faster and more precise way to recruit research participants across different industries and countries. Before using Hotjar Engage, participant sourcing was mostly manual and could take weeks, especially for highly specific B2B studies and multilingual projects.

With Hotjar Engage, UX studio tapped into a 200,000-strong participant pool to find the right people much faster and with better targeting. The result was a major reduction in recruitment time—from up to two weeks to as little as one day—helping UX studio run research projects more efficiently and support clients with better digital products.

UX studio

Barbara Bicskei

Studio Lead