Case Study: NerdCow achieves 300% more conversions with Hotjar

How two weeks of web development nearly tripled conversions

NerdCow used Hotjar to help The Transport Library solve a conversion problem on its website, where an overly complicated search bar, endless scrolling, and cart abandonment were hurting the experience for its older user base. The customer needed a clearer way for visitors to find products and understand what they had already seen.

Using Hotjar Recordings and Hotjar Surveys, NerdCow identified where users were getting stuck and then simplified the search bar, added an “Uploaded” badge for newly listed products, and marked items users had already viewed. With Hotjar, NerdCow helped deliver a 300% increase in conversions in just two weeks.

NerdCow

Tomasz

Owner