Case Study: Turum-burum achieves a 55% conversion increase with Hotjar

How Turum-burum use behavior analytics data to deliver conversion rate increases for an ecommerce client

Turum-burum partnered with Hotjar to improve an ecommerce client’s conversion rate after identifying friction in the shopping journey. Using Hotjar behavior analytics data, the team found issues in the checkout and product discovery flow, including unclear categories, weak filtering, and key calls to action being hidden below the fold.

Turum-burum used Hotjar insights to redesign the checkout page, improve product categories and filtering, and simplify product listing and product page navigation. The changes delivered measurable results, including a 55% increase in conversions overall, a 31% lift from product page to cart, and a 36.6% increase from cart to checkout.

Turum-burum

Denis Studennikov

Head of UX/UI