Case Study: TomTom boosts email CTR 491% and landing-page conversions 49% with Hotjar

How TomTom used Hotjar to drive big increases to email CTR and conversion rates

TomTom, the leading independent navigation company, needed deeper user-behavior insights to improve UX and boost conversions but couldn’t risk compromising user privacy or GDPR compliance. Their existing tools were inadequate, so after thorough security vetting they chose Hotjar for its privacy-by-design approach and ability to reveal how real users interact with the site.

Implementing Hotjar gave TomTom Heatmaps, Session Recordings and Polls that quickly exposed problems (one checkout bug was identified and fixed within 30 minutes) and provided qualitative insights for marketing copy. The changes driven by Hotjar data produced a +491% increase in email CTR and a +49% uplift in landing page conversion rate, while saving the team hours of guesswork and becoming their go-to tool.

TomTom

Dave Powell

E-commerce Conversion Manager