Case Study: Materials Market triples conversions with Hotjar

How to triple conversions in just one month

Materials Market, a business making over £1,000,000 a year, was struggling with checkout abandonment and user confusion on its site. By using Hotjar Recordings, the team discovered that many visitors were dropping off during a multi-step checkout process and getting stuck on the cookie banner.

Hotjar helped Materials Market identify and prioritize quick fixes, including simplifying checkout, replacing “Sign up” with “Secure Checkout,” and improving the cookie banner’s button size, placement, color, and copy. The result was a major lift in performance: checkout drop-off fell from 1 in 4 users to just 1 in 25, helping triple the conversion rate from 0.5% to 1.6% and adding tens of thousands in revenue.

Materials Market

Andrew Haehn

Operations Director