Case Study: StudentCrowd achieves 55% conversion increase in 2 hours with Hotjar

How StudentCrowd Increased Conversions by 55% in Only 2 Hours

StudentCrowd is a UK platform where university students review universities, courses, accommodation and part-time jobs. COO and founder Paul Humphreys tracked form conversion rate as a key weekly metric; despite steady monthly improvements using analytics, heatmaps, UX agencies and focus groups, the team wanted a cheaper, faster way to diagnose and boost conversions.

After a 5‑minute Hotjar install the team watched session replays and identified three issues—excessive mobile scrolling, two confusing review questions, and a submit button hidden on some devices—and pushed fixes in under two hours. The changes lifted the review form conversion to 15%, a 55% increase, demonstrating how small, data-driven iterations can deliver big gains quickly.

StudentCrowd

Paul Humphreys

COO & Founder