Case Study: re:member increases affiliate referral conversions by 43% with Hotjar

How re:member increased conversions by 43%

re:member, a credit card provider, wanted to improve affiliate referral conversions on its application form. Using Hotjar, the team looked for friction points in the user journey and identified issues with the form layout that were hurting conversions.

Hotjar’s insights led re:member to redesign the credit card application form by moving the benefits section to the top and adding expandable fields with more information. An A/B test showed the new version increased affiliate conversion rate by 43% and overall conversions by 17%, helping secure stakeholder buy-in for the redesign.

re:member

Steffen Quistgaard

Senior Marketing Specialist