Case Study: Conversion Rate Experts achieves faster client growth with Hotjar

How one of the world’s leading CRO agencies uses Hotjar to grow their clients’ businesses

Conversion Rate Experts, a leading conversion rate optimization agency, needed a better way to understand why visitors weren’t converting and to replace guesswork with visitor-driven research. They worked with Hotjar as part of their research toolkit, using it to uncover usability issues, objections, and intent across client websites.

Hotjar helped Conversion Rate Experts run exit surveys and session recordings to capture feedback at the decision point and observe real user behavior. According to the case study, Hotjar became a “game-changer” for their process, and its single-script setup saved up to 6 months per enterprise client in implementation time, helping the team move faster and focus on delivering results.

Conversion Rate Experts

Martin Stone

Head of Research