Case Study: Mizzen+Main achieves a 39% increase in add-to-carts with Hotjar

How Mizzen+Main Increased Add-to-Carts by 39% in Three Weeks

Mizzen+Main was struggling with frustrated shoppers who were rage-clicking on product color swatches, making it harder for users to browse and choose items. Using Hotjar’s recordings and rage-click insights, the team identified that the swatch layout was confusing because shoppers had to click through options repeatedly to see all colors.

With Hotjar, Mizzen+Main shared real user frustration internally and convinced the team to redesign the swatches so all options displayed at once. The change was implemented in three weeks and led to a 39% increase in add-to-cart clicks, a 60% decrease in rage clicks, and a 4% decrease in cart abandonment.

Mizzen+Main

Amanda Vilay Oliveri

Product Manager