Case Study: Marlin achieves faster bug fixes, deeper user empathy, and stronger sales messaging with Hotjar

How Marlin Used Hotjar to Find Bugs and Improve the Experience

Marlin is a US-based digital signage company focused on the workplace that needed to better understand how customers use its product so it could fix UX problems, build features that solve real needs, and craft a stronger sales message. The team debated whether adopting a new tool was worth the effort, but their core challenge was gaining clear, actionable insight into user behavior beyond analytics and interviews.

They implemented Hotjar and now rely on session recordings, surveys, and heatmaps to diagnose bugs quickly (attaching recordings to support tickets), build developer empathy, validate feature changes, and quantify task completion times. The result: faster troubleshooting, clearer product decisions, company-wide visibility into user behavior, and persuasive, data-backed sales messaging that differentiates Marlin in competitive situations.

Marlin

Stephen Ippolito

Product Manager