Case Study: LearnWorlds boosts conversions with Hotjar

How LearnWorlds embeds Hotjar in a company-wide workflow to optimize its website and product

LearnWorlds, a SaaS company focused on improving its website and product experience, needed better insight into why some landing pages and product updates were underperforming. The team used Hotjar’s heatmaps and session recordings to understand user behavior, validate hypotheses, and identify issues across campaigns, page redesigns, and product releases, especially when landing-page conversion rates dropped as low as 12%.

Hotjar became part of LearnWorlds’ company-wide workflow, helping teams continuously monitor performance, spot bugs, and iterate quickly on new pages and features. By using Hotjar alongside tools like Google Analytics and Mixpanel, LearnWorlds was able to make user-led optimizations, build higher-converting pages, and improve product experience; Hotjar was central to turning user insights into measurable growth.

LearnWorlds

George Palaigeorgiou

Co-founder and Chief Product Officer