Case Study: Stream Creative achieves over $120,000 in new revenue with Hotjar

How Hotjar Helped My Agency Generate Over $120,000 in Revenue

Stream Creative is a Milwaukee-based, data-driven inbound marketing agency that helps clients grow through branding, web design and measurable digital marketing. Their biggest challenge was proving real visitor behavior and marketing ROI to time-poor clients and prospects during competitive RFPs — they needed a way to differentiate their pitch, generate trust quickly, and turn insight into scope and revenue.

They adopted Hotjar—using recordings, dashboards and a white‑label view—to analyze prospect and client sites during the sales process, provide free, actionable data, and create extra touchpoints. That approach helped them win two engagements (sales cycles of 4–5 weeks) and secure over $120,000 in combined revenue, while also improving estimates, client education, and ongoing monthly services.

Stream Creative

Steve James

Co-Founder