Case Study: Gogoprint achieves deeper user behavior insights and lower website drop-off with Hotjar

How Gogoprint uses Hotjar to go beyond traditional analytics and understand user behavior

Gogoprint was looking to reduce website drop-off and better understand why visitors were leaving pages, but Google Analytics only showed broad metrics like bounce rate and time on page. The team needed a way to see how users actually interacted with the site, identify problem areas, and understand user behavior more clearly. Hotjar was the vendor they turned to, alongside their existing analytics setup.

Gogoprint used Hotjar’s Funnels, Recordings, and Heatmaps to diagnose where users were losing interest and which parts of pages were causing friction. This gave the team a clearer view of behavior beyond the numbers, helping them pinpoint UX issues they couldn’t see in Google Analytics alone. As a result, Gogoprint could make more informed improvements to the site and work toward lowering drop-off rates with Hotjar.

Gogoprint

Piriya Kantong

Senior Online Marketing Analyst