Case Study: Yatter achieves a 42% conversion increase with Hotjar

How Gavin increased conversions by 42% with Hotjar

Yatter, a lead generation agency led by Gavin, needed a clearer way to understand why landing page conversions were dropping or underperforming after site changes. Using Hotjar’s Heatmaps and Recordings, Gavin looked beyond standard analytics to identify user behavior issues, bugs, and friction points across client and personal websites.

Hotjar helped Yatter make targeted fixes such as removing a distracting menu icon, moving high-interest content higher on pages, and adding trust-building case studies and video. These changes delivered measurable results, including a 20% sales lift on one ecommerce site, a 10% conversion increase on a stem cell therapy site, and a 42% jump in conversions for a personal training offer.

Yatter

Gavin Bell

Founder