Case Study: Every.org increases donations by 29.5% with Hotjar

How Every.org increased donations to charities by 29.5%

Every.org wanted to reduce user frustration in its donation flow after noticing people rage-clicking and getting confused during the process. Using Hotjar recordings, the team saw that regulatory requirements forced donors to add a card before continuing, which created conflicting calls to action and hurt the user experience.

Hotjar helped Every.org uncover this behavior through session recordings and user insights, allowing the team to redesign the donation flow with a clearer path for users. As a result, Every.org increased donations to charities by 29.5%, a measurable lift in conversions driven by the improved experience.

Every.org

Dave Sharp

Senior Product Designer