Case Study: Ecommerce Warriors boosts conversions and recovers lost sales with Hotjar

How Ecommerce Warriors Used Hotjar Recordings and Polls to Grow E-Commerce

Ecommerce Warriors analyst Jeff Bronson was brought in by an outdoor e‑commerce retailer facing the common problem “traffic is up but sales are down.” Standard analytics showed where drop‑offs happened but not why, and Jeff needed a way to observe user behavior without compromising privacy—Hotjar’s masking options addressed his concerns and let him safely record sessions and collect feedback.

Using Hotjar Recordings and exit polls, Jeff quickly uncovered UX and technical blockers: unclear size selection, mistimed out‑of‑stock messages, and a hard‑to‑find coupon code field. He recommended UI changes, backend fixes, and A/B tests to address these issues; the visual evidence convinced stakeholders, prioritized fixes (coupons in particular), and produced immediate, actionable steps to recover conversion rates and increase profits.

eCommerce Warriors

Jeff Bronson

Business Analyst