Case Study: The Good achieves a 132.7% revenue increase for Swiss Gear with Hotjar

How CRO experts The Good used Hotjar to help their client increase conversions by 132%

The Good, a CRO agency, used Hotjar to help its client Swiss Gear understand why site visitors were not converting as expected. By combining Google Analytics with Hotjar Heatmaps and Recordings, The Good uncovered user behavior patterns, mobile usability issues, and filter-related friction affecting different audience segments.

Using those insights, The Good and Hotjar helped Swiss Gear test and refine its mobile experience, including a menu-driven interface and improved navigation for key product pages. The changes drove measurable gains: mobile bounce rate fell 8%, time on site rose 84%, revenue per visit increased 28%, and overall online revenue grew by 132.7%, alongside a 14.1% lift in holiday conversion rate and a 20.1% increase in average order value.

The Good

Maggie Paveza

CRO Strategist