Case Study: Canyon achieves customer-centric growth with Hotjar

How Canyon’s UX team increases customer contact and creates user-centric experiences with Hotjar

Canyon’s UX team wanted to better understand customer pain points and create more user-centric experiences while supporting business growth and brand loyalty. To do that, they used Hotjar to connect numeric and non-numeric data and make customer feedback easier to capture and act on.

Hotjar helped Canyon use feedback to spot bugs, surveys for user research and usability testing, and recordings and heatmaps for error-tracking and continuous monitoring. As a result, Canyon built a more customer-obsessed UX culture, improved its understanding of users, and strengthened its reputation as an innovative bike brand, with Hotjar making the team’s proactive monitoring more efficient.

Canyon

Sarah Wilson-Reissmann

Team Lead, UX Design