Case Study: CadoMaestro boosts customer confidence and website conversions with Hotjar

How CadoMaestro uses Hotjar to validate website optimizations

CadoMaestro, formerly CadeauMaestro, wanted to improve customer retention, loyalty, and international growth after changing its domain name and logo. Working with Hotjar, the team needed a way to understand how visitors perceived the rebrand and to make better website decisions with confidence.

Using Hotjar session recordings, CadoMaestro observed how shoppers interacted with the updated branding and reassurance banner, helping them create more user-centric copy and site changes. The result was clearer communication that reduced confusion around the rebrand and supported conversion-boosting decisions backed by real user behavior.

CadoMaestro

Nicolas Grousson

SEO Manager