Case Study: Brand24 boosts conversions by 300% with Hotjar

How Brand24 increased conversions by nearly 300% with a few small changes

Brand24, a social listening platform, was struggling with a high bounce rate and low conversion rate on its free-trial sign-up form. The team needed to understand why users were dropping off, so it used Hotjar’s Recordings to observe real user behavior and diagnose the problem.

Using insights from Hotjar, Brand24 discovered that a promo code field was confusing visitors and that users were clicking around chaotically. Brand24 then redesigned the form into a sleek, distraction-free sign-up flow, and conversions increased by 300% as a result.

Brand24

Mike Sadowski

Founder and CEO