Case Study: Boundless increases conversions with Hotjar

How Boundless' daily use of Hotjar powers their user-first approach

Boundless wanted to better understand why prospective members were dropping off during signup and how to attract new customers more effectively. Using Hotjar surveys and recordings, the team gathered feedback on new-member motivations and the signup experience, revealing hidden friction points in the membership registration flow.

Hotjar helped Boundless identify that confusion over the credit card expiration date field was causing exits on the payment page. After Boundless updated the form to use a clearer dropdown format, they monitored behavior in Hotjar’s dashboard to confirm reduced frustration and fewer page exits, improving conversions and supporting member growth.

Boundless

Andy Came

Head of Digital Product