Case Study: Audiense restores signup conversions and improves UX with Hotjar

How Audiense Used Hotjar to Fix a Drop in Conversions

Audiense is a SaaS MarTech startup (offices in Spain and the UK) that uses big data and IBM Watson–powered AI to give companies deep audience insights. When the team spotted a sudden, massive drop in sign-up conversions, they needed a fast, affordable way to diagnose the problem without blowing their startup budget — so they turned to Hotjar.

Using Hotjar Session Recordings they quickly found a broken autocomplete field on the sign-up form, fixed it within hours, and restored conversions. Beyond the quick win, Audiense now uses Hotjar to watch 100–300 sessions after launches, identify confusing funnel steps, and iterate on UX — driving incremental improvements that boost conversions by roughly 10–20% per change.

Audiense

Juan Fernandez

Head of Product