Case Study: Taskworld achieves 40% increase in sign-up conversions with Hotjar

How Analytics & Feedback Helps TaskWorld Increase Conversions & Further Develop their App

Taskworld is a visual task-management app that combines project planning, in-built team chat and file sharing to simplify collaboration and reduce friction for teams. Founded to solve communication-driven project failures, the company’s biggest challenges are changing entrenched work habits and improving its website signup/onboarding to drive conversions and user adoption.

To address this, Taskworld used Hotjar heatmaps and conversion funnels to analyze user behavior in the signup flow, uncovering small issues that were fixed in minutes and led to a 40% boost in conversions. Ongoing analytics and user feedback now guide product improvements and onboarding optimizations, with Hotjar playing a central role in continuous conversion and UX refinement.

Taskworld

Shiv Sharma

Head of Content