Hotjar
53 Case Studies
Case Study: Wyldsson achieves a 30% increase in online sales with Hotjar
A Hotjar Case Study
How an e-commerce Site Increased Online Sales By 30% With Just a Few Tweaks to Their Site
Wyldsson, a maker of gluten-free, vegan snack and breakfast products, launched a redesigned webstore but saw conversions drop instead of rise. CEO Dave McGeady needed quick answers as a startup to identify why customers were abandoning purchases after the new site went live.
They installed Hotjar and used heatmaps and session recordings to pinpoint issues: a browser-specific bug that emptied carts in Internet Explorer, confusion from resetting customer accounts, and a “login-before-checkout” loop that prevented purchases. After fixing the IE bug, adding clearer messaging and popups, and streamlining the login flow, Wyldsson saw an immediate 30% increase in online sales and continued to monitor improvements with Hotjar.
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Wyldsson
Dave McGeady
CEO