Hotjar
53 Case Studies
Case Study: Directive Consulting grows its agency and wins more clients with Hotjar
A Hotjar Case Study
How a 24 Year Old CEO Uses Hotjar to Grow His Agency & Get More Clients
Directive Consulting is a full‑service digital marketing agency founded by Garrett Mehrguth that delivers SEO, PPC, content and social services for clients from small businesses to enterprises. As the agency scaled, it wrestled with common growth challenges: helping clients find product‑market fit, aligning expectations, hiring for both talent and culture, and competing for higher‑value accounts — all while needing better conversion research and optimization tools.
The team adopted Hotjar for user research, heatmaps, session recordings and testing, which made decisions data‑driven and accelerated experimentation. That approach improved landing‑page and mobile experiences (one mobile landing‑page test lifted sign‑ups by 78%), tightened client communication, and helped Directive optimize campaigns, win more clients and scale more confidently.
Open case study document...
Directive Consulting
Garrett Mehrguth
President and Founder