Case Study: Village Hotels boosts event booking conversion with iVvy

Village Hotels lifts booking conversion to 40% with HotelTechReport

Village Hotels, a UK-based hotel group with 34 properties, faced a challenge in managing its high volume of meetings and events sales. Their previous system was not built to handle their diverse mix of event types, and the manual process of creating quotes and contracts was time-consuming. They partnered with the vendor HotelTechReport and implemented iVvy Event & Venue Management Software to automate and streamline their sales process across all hotels.

The solution from HotelTechReport and iVvy involved implementing a centralized system that uses AI to automatically build quotes from enquiries. This replaced manual PDF workflows with digital eProposals and eContracts. The results were significant, with an overall enquiry-to-booking conversion rate reaching 40%. The vendor's implementation was swift, with all 34 hotels and 140 users onboarded within two months, and the estate now generates approximately 1,000 contracts and BEOs each week.

Village Hotels