Case Study: Cable ONE achieves stronger local sales engagement with Hostway personalized micro-websites

Bringing Cable ONE Business’ Salespeople Closer to Their Customers

Cable ONE Business, the business services arm of Cable ONE (serving over 730,000 customers across 19 states), needed a better way for field sales reps to engage prospects online. Their corporate website funneled visitors to a central call center, causing local reps to lose leads and lacking a direct online sales channel tailored to regional customers.

Hostway built and hosted personalized micro‑websites for each field sales representative, using an agency-designed template and a streamlined management process. The micro‑sites gave prospects localized product information and direct contact details, boosting sales and marketing alignment, reducing channel conflict, and increasing reps’ confidence—while keeping the call center available for broader support.

Cable ONE