Case Study: Xchanging achieves a 1,800% increase in Twitter leads and major social growth with Hootsuite

Xchanging refreshes its social brand with Hootsuite

Xchanging, a business technology and services provider operating in 48 countries, faced a challenge refreshing its social brand after previously outsourcing social media. With 58 global accounts and content that was too narrowly targeted, the company needed to raise brand awareness, generate leads, engage customers across multiple industries, increase website traffic, and establish thought leadership.

Bringing social in-house under Social Media Manager Sophie Barnes and using Hootsuite Enterprise, the team used listening, influencer engagement, geo-targeted messaging, and centralized workflow to scale relevant content and collaboration. The results were dramatic: an 1,800% increase in Twitter leads for a campaign in two months, more than 2,100% growth in Twitter followers, a 200% lift in engagement, major LinkedIn gains, a 4-minute average Twitter response time, and hundreds of thousands of YouTube views—while saving time and resources.

Xchanging

Sophie Barnes

Social Media Manager