Case Study: Vision Critical achieves 140% more Twitter-driven website traffic and 118% follower growth with Hootsuite

Vision Critical - Customer Case Study

Vision Critical, a cloud-based customer intelligence platform that helps companies build engaged customer communities, was invited to host thought-leadership panels at SXSW Interactive 2014. The company faced the challenge of turning the high-profile event into global brand awareness, staying on top of trends, and engaging influencers and a live audience in real time.

Using Hootsuite Enterprise and the Hootsuite mobile app, Vision Critical monitored hashtags and influencers with Streams and Lists, scheduled coordinated tweets, managed multiple networks, assigned messages for team collaboration, and projected a live Hootfeed onstage. The approach supported three well-attended sessions (one that trended in the U.S.), drove a 140% year-over-year increase in website traffic from Twitter and a 118% boost in Twitter followers, and strengthened their industry recognition and influencer relationships.

Vision Critical

Alexandra Samuel

VP of Social Media, Vision Critical