Case Study: Grupo Expansión achieves 200% social revenue growth and 10 hours saved per employee per campaign with Hootsuite

Using Social and Analytics to Unlock Efficiencies and Drive Results

Grupo Expansión, a Mexico City–based media conglomerate that owns 16 top-tier publications (like Elle and InStyle) and 11 web properties, struggled with fragmented social activity: more than 70 employees across brands and departments had unclear roles, siloed workflows, and difficulty proving social’s value to management and advertisers.

By adopting Hootsuite’s enterprise tools, Grupo Expansión established a structured workflow (content library, scheduling, approvals), used Hootsuite Analytics and Hootsuite Impact for competitive benchmarking and ROI, and aligned sales, creative, and operations. The changes saved about 10 hours per employee per campaign, drove a 200% increase in revenue from social, lifted audience size by 20%, improved security and operational efficiency, and earned recognition from senior leadership.

Grupo Expansión

Andrea Sanchez

especialista de Productos digitales de GEx Digital