Case Study: Cover-More visualizes social ROI and wins new business with Hootsuite

Transforming Social Media Data into Action

Cover-More Group is an Australian‑owned global travel insurance and assistance provider serving over 1.6 million travelers with offices across Australia, the UK, China, India, New Zealand and Malaysia. The social team struggled to reconcile the board’s need for a simple visual snapshot and executives’ demand to see ROI with practitioners’ day‑to‑day monitoring needs—relying on a laborious monthly spreadsheet that didn’t communicate social impact clearly.

They deployed a Hootsuite Social Media Command Center on a 60‑inch display, using configurable widgets (mentions, sentiment, exposure, sharing) and branded visuals to present real‑time social intelligence. The command center quickly proved ROI to executives, boosted employee engagement, eliminated the monthly reporting grind, showcased social’s business impact, and even impressed a visiting prospect who became a client.

Cover-More

Lynton Manuel

Social Media Manager