Case Study: The Grilled Cheese Truck achieves fan loyalty and multi-city growth with Hootsuite

The Grilled Cheese Truck - Customer Case Study

Three North American food trucks — The Grilled Cheese Truck, The Buttermilk Truck, and Caplansky’s Thunderin’ Thelma — needed a scalable way to engage customers, share real‑time locations and announce new menu items while building loyalty across cities. Live, ad‑hoc social posting was time‑consuming and inconsistent, making it harder to expand and maintain a strong brand voice.

They implemented Hootsuite to centralize scheduling, listening and multi‑profile management, enabling pre‑written posts, location updates and customer feedback from one dashboard. The trucks reclaimed hours previously spent on live posting, grew followers and buzz across markets, expanded operations (The Grilled Cheese Truck now runs seven trucks) and saw higher engagement and measurable sales lift from social activity.

The Grilled Cheese Truck

Dave Dahni

CEO