Case Study: SIX (Switzerland’s financial market infrastructure provider) achieves faster threat detection and sub-24-hour takedowns with Hootsuite

SIX automates key cybersecurity tasks to actively protect itself against social media threats

SIX Group, a Zurich-based financial market infrastructure provider serving about 130 banks, faced growing social-media risks—including fake profiles, targeted phishing, hacking, misinformation and regulatory compliance breaches—that threatened its reputation and the stability of Switzerland’s financial marketplace. With 4,200 employees and high stakes for any security lapse, SIX needed continuous, scalable monitoring and rapid response across the organization.

SIX implemented Hootsuite Enterprise as a social compliance hub, integrating ZeroFOX for account security and takedowns and Brandwatch for listening and sentiment monitoring, and rolled the platform out across four departments with clear workflows and training. The program closed 80 unofficial accounts, generates 30–40 automated alerts per month, enables 1–2 takedowns monthly (typically within 24 hours), freed up resources for customer engagement, and helped drive a 20% increase in LinkedIn engagement.

SIX

Claudia Holfert

Head of External Communications