Case Study: Meliá Hotels International achieves 15% growth in social followers and 16% increase in website traffic with Hootsuite

Meliá Hotels International - Customer Case Study

Meliá Hotels International, the Palma de Mallorca–based hospitality group with 380 hotels in 43 countries, faced a digital disruption as travelers shifted booking and inspiration to review sites and social media. To remain a global leader and strengthen guest relationships, brand recognition, customer service and recruitment, the company needed to centralize and professionalize a sprawling social presence across hundreds of local, regional and global accounts.

Meliá adopted Hootsuite Enterprise and Hootsuite Amplify to centralize content, analytics and approvals, launch influencer and employee‑advocacy programs, and train teams and ambassadors. In six months followers grew 15% (5M→6M) with Instagram up 67%; social-driven website visits rose (to 16% in Europe), mobile sales jumped 491% (€33.8M), employee advocacy generated 142M impressions, and the group ranked among the top 10 most influential IBEX 35 companies on social media.

Meliá Hotels International

Gabriel Escarrer

Chief Executive Officer