Case Study: Invisible People achieves global reach and mobilizes action with Hootsuite

Invisible People - Customer Case Study

Invisible People is a nonprofit started by Mark Horvath after his own experience with homelessness; he began filming raw interviews on the streets and publishing them to YouTube to tell authentic stories and raise awareness. Despite growing recognition, awards, and a registered nonprofit, Invisible People remains a one‑man volunteer operation facing limited time and resources to monitor conversations, create and share content, and build an online community.

Mark uses Hootsuite to listen for relevant keywords, source and schedule content, and measure engagement, which lets him focus on storytelling and mobilization. The approach helped grow the organization’s reach—nearly 110K active followers across channels, over 22K Facebook likes, a YouTube homepage takeover that drew ~1.6M viewers, and hundreds of millions of impressions—while enabling him to track impact and inspire policy and individual action.

Invisible People

Mark Horvath

Founder, Invisible People