Case Study: West Midlands Police achieves faster case resolution and resource savings with Hootsuite

How West Midlands Police uses social media to resolve cases and save resources

West Midlands Police, England’s second-largest force serving nearly 2.8 million people across Birmingham, Coventry and Wolverhampton, needed a better way to build trust, engage a diverse population and resolve time-sensitive cases. With more than 260 social profiles to monitor and different networks used by different demographics, the force faced the challenge of sharing targeted information quickly, filtering tips from conversations and reducing the time and resources spent on searches and enquiries.

Using Hootsuite Enterprise for listening, collaboration and engagement, West Midlands Police can schedule targeted appeals, rapidly surface tips and control team permissions during major incidents. The results are dramatic: missing people found within hours (one located in 12 minutes), an assailant identified within 24 hours after CCTV was shared, a large social reach (hundreds of thousands of followers and millions reached by some posts), fewer emergency calls and significant savings in time and resources.

West Midlands Police