Case Study: Vega One grows a 20,000-strong community and boosts brand loyalty with Hootsuite

How Vega Uses Social Media to Grow its Business

Vega, a plant-based nutrition company started by an endurance athlete, needed to scale brand awareness and customer loyalty as it grew from a basement startup to an established business. The challenge was to build a social media presence that delivered real-time customer service, educated consumers about clean nutrition, and turned buyers into active brand advocates.

Vega adopted Hootsuite to centralize monitoring and engagement, moving support to social channels, amplifying educational content through Vega Educators and the Thrive Forward program, and fostering relationships with bloggers and industry influencers. The result was a community of 20,000 loyal followers, boosted positive brand sentiment, increased follower growth and brand awareness, and a network of empowered brand advocates.

Vega One

Cristina Pagnucco

Social Media and Online PR