Case Study: Leukemia & Lymphoma Society of Canada achieves 900% increase in event registrations with Hootsuite

How to Boost Event Registration by 900% with Hootsuite

The Leukemia & Lymphoma Society of Canada (LLSC) needed to modernize its fundraising by moving from scattered, regional social activity to a coordinated national approach. The organization’s challenge was to centralize control of social channels, eliminate duplicate or rogue streams, and better connect signature community events—like the Light The Night walk—to its national mission, especially for a high-profile push on World Cancer Day.

LLSC used Hootsuite to create official national and regional profiles, train regional social advocates with Hootsuite’s Social Media Coaches, and run a coordinated campaign (including #LightTheNight4WCD). Centralized listening, engagement and shared campaign assets let teams promote one clear message across Canada, driving dramatic results: registrations rose 900% in the opening week, web traffic surged (site traffic up ~700% and a 654% YOY opening-week increase), and the campaign reached over 33,000 people.

Lymphoma Society of Canada

Patricia Gilmore

Social Media Manager