Case Study: WWF International achieves secure global social media collaboration and viral campaign impact with Hootsuite

How the WWF inspires global action with social media

WWF, the world’s leading independent conservation organization, works across 100+ countries with more than 5,000 staff and a complex network of regional offices and programmes. That global scale made it difficult to keep social communications secure, consistent, and collaborative while supporting local languages, teams, and campaigns.

WWF adopted Hootsuite Enterprise with SSO, mirrored dashboard structures, role-based permissions, targeted publishing, and customized analytics and Insights to centralize governance and enable local action. The platform powered high-impact campaigns — #EndangeredEmoji drove 59,618 signups in its first two months and broad media attention, and the Virunga campaign helped generate 1.6 million petition signatures that contributed to legal and ethical protections — while ensuring on-brand, secure global social media operations.

WWF International

Adrian Cockle

Digital Innovation Manager