Case Study: Vancouver Canucks achieve 800% Twitter & 600% Facebook growth and track ticket sales back to social with Hootsuite

How the Vancouver Canucks grew their online fan base by 800%

The Vancouver Canucks, an NHL team with a loyal 4+ million-fan base and a 20,000-seat home arena, wanted to enhance the game-day experience, build a stronger online community, personalize players and management, and directly link social activity to ticket sales while managing volatile fan sentiment across channels.

By standardizing official profiles and using Hootsuite Enterprise with Google Analytics and vanity URL tracking, the team set up listening dashboards, collaborative workflows, and campaign analytics to trace Ticketmaster sales back to individual social messages. The program drove a 150% increase in engagement, grew Twitter by 800% and Facebook by 600%, and helped the organization connect social content to revenue while supporting their long sellout streak.

Vancouver Canucks

Kevin Kinghorn

Director, Website and New Media