Case Study: NYC.gov achieves a threefold increase in social media audience with Hootsuite

How the City of New York used Hootsuite to triple its online audience

Hootsuite is a social media management platform the City of New York adopted to meet ambitious goals for citizen engagement, access, open government and emergency communications. NYC Digital faced the challenge of coordinating 200+ channels, serving a multilingual and multicultural population, maintaining a consistent voice while decentralizing publishing across agencies, and providing timely, accurate information during crises.

By deploying Hootsuite Enterprise, assigning cross‑agency teams with tiered publishing rights, and implementing standardized protocols, NYC Digital gained real‑time monitoring, translation and collaboration tools that were proven during events like Hurricane Sandy. The result: social audiences grew from about 1.2 million to over 3.7 million across 340 channels, total digital reach increased by roughly 85%, and the city significantly improved two‑way engagement and emergency communications.

NYC.gov

Allison Pennisi