Case Study: The British Museum achieves 126% more social engagement with Hootsuite Enterprise

How the British Museum Increased Social Media Engagement by 126%

The British Museum, founded in 1753 and home to more than eight million objects with nearly six million annual visitors, needed to scale its social presence to serve a global audience. By 2016 demand for content and engagement outstripped the team’s capacity, so the Museum set goals to increase reach and engagement, deliver digital-first customer service, and identify new revenue opportunities.

Using Hootsuite Enterprise, the Museum reorganized its social team, adopted channel-specific content (including Facebook Live and a VR pilot), and implemented dashboards to plan, publish, monitor and analyse conversations. The result: more than 2 million new followers across Twitter, Facebook and Instagram, faster audience growth than peer institutions, a 126% increase in tweet responses, and double- and triple-digit follower growth on Twitter (141%) and Instagram (123%), improving engagement and customer service at scale.

The British Museum

Hannah Boulton

Head of Marketing and Press