Case Study: SYKES Latin America achieves a 41% reduction in recruiting costs and attracts higher-quality candidates with Hootsuite

How SYKES Latin America used Hootsuite to reduce hiring costs and attract high-quality candidates on social

SYKES Latin America, the regional arm of the global BPO headquartered in Costa Rica with offices across Brazil, Mexico, El Salvador and Colombia, faced fierce competition for English‑speaking customer‑support talent. The recruiting team needed a way to proactively identify and engage quality candidates, stand out from traditional hiring ads, and showcase SYKES’ culture to attract and retain top talent.

Using Hootsuite to coordinate Facebook, Instagram and Twitter, the team scheduled content in advance, used analytics and social listening to tailor stories for millennial job seekers, and unified communications across regional and local teams for faster responses. The program boosted social engagement by an average of 83% (Facebook grew to 47,000 followers), produced higher‑quality applicants with a 20% applicant‑to‑hire rate, and cut recruiting costs per hire by 41%.

SYKES

Gloria Iglesias

Regional Marketing and Communications Manager