Case Study: Serengetee achieves 234,700+ social followers and community-driven growth with Hootsuite

How Serengetee.com nonprofit grew to 125,000 Facebook fans in 2 years with Hootsuite

Serengetee started when two college friends turned fabrics collected during a Semester at Sea trip into a clothing brand that donates 5% of profits to the communities that inspired their designs. Launched from a dorm with $2,000 and no fashion or e‑commerce experience, the company faced the challenge of building a brand and customer base with almost no marketing budget while staying connected to audiences as they traveled.

They solved this by mobilizing classmates as brand ambassadors, centering outreach on social media, and using Hootsuite to schedule posts, monitor conversations and provide customer service under the #WeartheWorld campaign. The strategy rapidly grew their following—over 234,700 social media followers in two years—expanded their product line, built a loyal ambassador community, and helped Serengetee donate more than $60,000 to 32 causes across 28 countries.

Serengetee

Ryan Westberg

Co-Founder and Marketing Director