Case Study: Searchmetrics achieves 20% higher social reach with Hootsuite Amplify

How Searchmetrics increased their social reach by 20%

Searchmetrics, an enterprise search and content marketing platform with offices in Berlin, San Mateo, New York, and London, wanted to increase social reach and credibility for its owned and earned content by activating employees as brand ambassadors. Already using Hootsuite Enterprise, the company needed a safe, measurable, multilingual solution that would drive adoption, social selling, and thought leadership across teams and geographies.

They launched an incentivized ambassador program on Hootsuite Amplify with executive sponsorship, comprehensive onboarding, legal safeguards, and gamified incentives (weekly leaderboards and prizes). The program drove strong results: 42% employee participation, a 45% rise in content amplification, 20% higher social reach, a 10% increase in blog traffic, customer support response times cut from four hours to four minutes, and a 3% lift in new leads.

Searchmetrics

Volker Smid

Chief Executive Officer