Case Study: Oslo and Akershus University College achieves higher student enrolment and staff recruitment with Hootsuite

How Oslo and Akershus University College expanded its social reach to attract the best staff and students

Oslo and Akershus University College, Norway’s largest state university college, needed its online presence to reflect the quality of its academic programs and research in order to attract high-caliber students and staff. Despite strong offline prestige, the university’s social channels weren’t effectively telling its story or engaging younger recruitment audiences.

HiOA used Hootsuite for social listening to identify topics that resonated with students and candidates, then deployed Hootsuite Amplify to enable staff and students to share pre-approved content. The approach broadened reach beyond campus, boosted research visibility, and improved traffic quality—Amplify produced a 2% conversion rate on recruitment content, drove 40% of traffic to a key event landing page, lowered bounce rates on student stories by about 25%, and increased click-throughs to study programme pages versus other channels.

Oslo and Akershus University College

Hallvard Lavoll

Social Media Manager